Pinshape was looking to put a more formal strategy in place for their content marketing efforts. I created a detailed 36-page action plan to help Pinshape, (3D printing marketplace) increase brand awareness through content, specifically around guest posts and content distribution.

Identified key points of contact at each media outlet including contact information and critical points to mention during outreach. Formulated a content republishing schedule to maximize the reach of existing content by republishing on Medium, Tumblr, LinkedIn, and BuzzFeed.

 

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